Indigo Digital printing

That them there’s the tools used to create the first ever iteration of the nascent Craftyfish identity. In another age— 1997. The age of Syquest drives and Max Quadras. OS 9 and all the little eccentricities that came with that.

An obsession with half-tones and the colour orange was already well-developed, and it was the Indigo digital press that had been recently installed in the South Kensington branch of Kall Kwik that brought it to life.

KK Sw7 – a place to hob-nob with the rich and famous and watch the Old Brompton Rd set go about their daily rituals. Musicians, playwrights, photographers, ballerinas, wannabee models and other glitterati were everyday clients. Some great characters too—Barry Latagan, Murray Head, etc.

#stuffinmydrawers
From here it was just a short jump to the future….

Craftyfish. Original logo

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