Here’s some wrapping that niftily manages to combine three of my favourite things: Lovely colour palette, repeating geometric shapes and cheese. ……………. lots and lots of cheese.

The Banana has its own package, there is absolutely no reason to put it into a polystyrene tray and cover it with plastic wrap. There seems to be a [...]

Staying on the Icelandic theme- some nice igneous inspired packaging for Opal licqorice sweets. Like skyr and dried fish, this one of Iceland´s traditional [...]

Whilst working at the 2nd most famous building in Mornington Crescent, we infrequently had the benefits of Young & Rubicam’s ruminations on Marketing via [...]

90mmx7mmx7mm  x24 Brilliant concept, Brilliant Packaging, but unfortunately not enough to get a dieting Sparrow even a third full. Oh well, what do you expect for less than a Euro?

It was really impossible to ignore these little babies sitting on the shelf. They were just asking  to be purchased, and who in their right mind could refuse? [...]

Absolutely loving this inner tube packaging. Bought the other day! Is this 2009 or 1959?

Printed on particle board- it looks strangely like a plate of ‘Scramblies’ with Photoshop letters. Much more beautiful in real life ..