Vintage label

Je Brille Sans Fatigue

More interesting typography unearthed during Le Confinement.
After last week’s post went viral ;-), it was necessary to actually follow up on the original promise of ‘lovely #typography’.

So, i present to you, ‘Je Brille Sans Fatigue / I Shine And Never Tire’. And yes, doesn’t it sound so much better in French?
Another rather mundane household product, but what an emotive product name and just look at that label. So much to like there. An unknown script typeface and some rather kooky type spacing going on, but undeniably an object that transports you to an era light years away from where we are today. In every sense; typography, product design, and branding.

That label positioning at the bottom is super cute too.
Stuck on by hand probably.

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