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Design In The Real World
Pulp. Part 2 (Non-fiction)
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Pulp. Part 2 (Non-fiction)

24/03/2014
Advertising / Branding / Design / Everything / Grids / Identity / logo / Me / packaging / Paris / Product Design / typography

Been doing some branding for Paris eCigarette retailer Sunny Smoker.

This is a part of the product lanch for their new brand- PULP Liquid

There’s a great story behind how this job evolved.

After having my interest piqued by the Company’s logo which was splashed on the window of their swanky Etienne Marcel store, I ventured inside. Searching for an alternative to Drum Blonde for wifelette @JulietteCream, I then became engaged in a discussion with the boss on the relative merits of ‘Lobster’ font. He was a fan. I wasn’t.

Perhaps that’s because of its ubiquity wherever you look. Perhaps because its Google Font’. Perhaps because it’s the new Serpentine Sans, ie the typeface that was the standard ‘go-to’ wacky font on PC’s. Perhaps something else. The logo that drew me in was based on Lobster. Funny that. I think I was interested to see what else they had decided to use it for.

Anyway, he offered me a job to develop a brand style for a new range of E-cig liquids.

This is something I devolped for them.
#Li

Tags: e-cigarette Étienne Marcel Paris poster Pulp slab-serif Sunny Smoker

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